The day after going to the poles: political marketing and contractual obligation

Abstract

Democracy is something else that to vote every four years, so it’s necessary to repair on the democratic quality between election and election. The contemporary world needs another political marketing. Habitually, the current political marketing has diminished to its most superficial, frivolous and incidental aspect. This simplification supposes reducing a democratic potential that would be possible to find in marketing. Practices consolidated in the market of consumer goods and services (as the after-sales service, and the customer services information) might be extrapolated to the political market (as the postvote service and the service of the citizens’ attention). A good bet for democratic regeneration can be found throughout the text.