Strategic management thinking and its impact on the sustainability of SMEs in Chiclayo, Peru 2020-2022

Main Article Content

Erik Obiol
https://orcid.org/0000-0002-3513-5592

Abstract

Strategic management thinking is the management tool by excellence, thanks to it, we can establish optimal decision-making criteria which, in turn, can ensure greater reliability of the possible results when making decisions about business. This type of thinking is very common in managers of big companies due to their knowledge and preparation for the use of management tools, however, this type of knowledge is usually very scarce and even non-existent in small companies, because generally these are managed by their owners who do not necessarily have management knowledge. Due to this, this scientific essay seeks to make a real measurement of the level of technical knowledge of small entrepreneurs in Chiclayo, Peru, to establish whether the lack of this type of skills directly affects the continuous bankruptcy of business of the region, since by detecting the real deficiency, the necessary communication channels can be established to provide technical support that allows small entrepreneurs in the region to achieve goals that allow them to develop their businesses, thus eliminating the risk of bankruptcy.

Keywords:
Managerial strategic thinking SMES sustainability management pandemic commercial management

References

Allo, E.; Amitrano, N.; Colantuono, L.; y Schedan, N. (2014). Financiamiento de Pymes: Riesgo crediticio, oferta y demanda. Argentina. Universidad Argentina de la Empresa.

Arbulú, J. (2016). La Pyme en el Perú. Revista de Egresados, 32-37.

Asiya, S.; Kazmi, Z.; Naaranoja, M.; Kytolac, J. y Kantolad, J. (2016) Connecting strategic thinking with product innovativeness to reinforce NPD support process. https://www.sciencedirect.com/science/article/pii/S1877042816316020.

Carranco, R. (2017). La aportación de las pequeñas y medianas empresas (PYMES) en la economía ecuatoriana. Revista Ciencia Administrativa. n.° 2, 146-157.

Carrera, M. (2012). Factores que Intervienen en el Desarrollo de las PyMES del Sector Manufacturero en Cinco Municipios del Área Metropolitana de Monterrey, Afiliadas a la CAINTRA (Tesis para obtener el grado de Doctor). Monterrey: Universidad Autónomo de Nuevo León. http://eprints.uanl.mx/2636/

CEPAL (Comisión Económica para América Latina y el Caribe). (2000), Equidad, Desarrollo y Ciudadanía. Santiago de Chile.

Cleri, C. A. (2007). El libro de las PYMES. Argentina: Ediciones Granica. Buenos Aires. Argentina.

COMEX Perú. (2019) El 95% de las Empresas en el Perú son pequeñas y medianas. https://www.comexperu.org.pe/upload/articles/reportes/reporte-mype-001.pdf.

Europa Press. (2017). Diario La Vanguardia. https://www.lavanguardia.com/vida/20171121/433057165653/economia--las-pymes-el-motor-economico-de-la-ue-al-generar-la-mitad-del-comercio-intracomunitario-segun-eurostat.html.

Flórez, A. J. (2007). Cómo crear y dirigir la nueva empresa. (3a. ed.). Colombia: Ecoe Ediciones. Bogotá.

Gisella, P. (2012). Costos por órdenes de producción: su aplicación en la industria panificadora. Mendoza: Universidad Nacional de Cuyo. https://bdigital.uncu.edu.ar/5230.

Laukkanen, M. (1994). Comparative Cause Mapping of Organizational Cognitions. Organization Science - ORGAN SCI. 5. 322-343. 10.1287/orsc.5.3.322. https://www.researchgate.net/publication/239064304_Comparative_Cause_Mapping_of_Organizational_Cognitions.

Morrisey, G. (1996). Planeando con Morrisey. Pensamiento Estratégico. Pearson Educación. México.

Ohmae, K. (2004). La Mente Del Estratega. McGraw-Hill, Interamericana de México, S. A.

Regalado, H. R. (2007). Las PYMES en Latinoamérica. España: B – EUMED. Madrid. España.

Sackett, A.; Karrasch, A.; Weyhrauch, W. y Goldman, E. (2016) Enhancing the Strategic Capability of the Army: An Investigation of Strategic Thinking Tasks, Skills, and Development. https://apps.dtic.mil/sti/citations/AD1006147.

Sánchez, J. (2007) Gerencia Estratégica de las Organizaciones del Siglo XXI.

Schoof, U. (2006) Barriers and incentives to enterprise start-ups by young people. International Labour Office. Geneva. https://www.fi-compass.eu/sites/default/files/publications/stimulating-youth-enterpreneurship-barriers-and-incentives-to-enterprises-start-ups-by-young-people.pdf.

Simuth, J. (2015). E-learning Tool for Improving Managerial Strategic Thinking Skills. Procedia - Social and Behavioral Sciences 197 (703 – 706). doi: 10.1016/j. sbspro.2015.07.072. https://www.sciencedirect.com/science/article/pii/S1877042815040665

Stukalina, Y. (2016) Management of a complex research project in the context of implementing the university’s overall strategy. https://www.sciencedirect.com/science/article/pii/S1877042816315373.

Article Details

Author Biography

Erik Obiol, Universidad de San Martin de Porres

Doctor en Proyectos