Virtual Communities and Offline Collaboration: Four Case Studies
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Abstract
En este artículo nos centramos en la relación entre las comunidades online, las denominadas comunidades virtuales (VC) y la colaboración offline con el fin de obtener información sobre (1) la relación entre las VC y la colaboración y (2) la relación entre la percepción de virtual / virtualidad y la colaboración. Con base en 49 entrevistas en profundidad con miembros de una VC social (GSCAI), una VC profesional (Diarioclown), una VC sin ánimo de lucro (AZALEA) y una VC comercial (F&G) concluimos que las VC pueden ser una herramienta barata y poderosa para administrar la colaboración offline. Sin embargo, esta eficacia también puede destruir o comprometer un grupo. Desde una perspectiva teórica, nuestro estudio demuestra la aplicabilidad y la utilidad de la tipología de Porter de las comunidades virtuales y sugiere su expansión con una orientación o dimensión online-offline.
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