La comunicación: fundamento de las políticas públicas

Abstract

The design, construction and implementation of a public policy, whatever the topics or issues to intervene are, is a process of communication in the broadest sense of the term.

To design a public policy and make the derived actions, it is necessary to know the community in which it will be applied. Traditional policies and the central State actions often fail because in the design of rules, measures and appropriate actions the context is not taken into account or there is no previous knowledge of the population to be intervened.