Comunidades virtuales y colaboración offline: cuatro casos de estudio
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In this article we focus on the relationship between online communities, so-called virtual communities (VCs), and offline collaboration in order to gain insight in (1) the relationship between VCs and collaboration and (2) the relationship between the perception of the virtual/virtuality and collaboration. Based on 49 in-depth interviews with members of a social VC (GSCAI), a professional VC (Diarioclown), a non-profit VC (AZALEA) and a commercial VC (F&G) we conclude that VCs can be a cheap and powerful tool to support offline collaboration. However, this efficacy can also destroy or compromise a group. From a theoretical perspective, our study demonstrates the applicability and usefulness of Porter’s typology of virtual communities and suggests extending it with an online-offline orientation or dimension.
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