Virtualization: An approach from Manuel Castells and Jean Baudrillard

Abstract

Virtuality it has been converted in one of the more significant social phenomenon of our contemporaneity because the virtual world has been founded like the most concrete form to know the reality in nowadays. Therefore, with the simulacrum of social life, the imbued man in the virtual mass of media is increasingly integrated to the network society, making of its current representation each more time a virtual reality. This is definitely what makes able «the culture of real virtuality», because the virtuality sucks our cultural heritage, making of it a simulation which original reference is founded in the virtual reality on same time that intervene between the subject and the Other throw the technological devices. Therefore, if the Postmodernity is founded on the skepticism in front of the Metatale from the Modernity, the current credulity is founded in the great Metatale of media that catalyze and absorbs the reality, making it a virtual one.