Creation of domestic environment: advertising in Medellín in the first half of XX century

Abstract

Study of advertising allows understanding of the mechanisms across which ideals of the culture can be incorporated into society. During the first fifty years of the XXth century, Medellin experienced deep changes both in his form and in the domestic life of the families, propitiated by the processes of modernization of the city. Advertising of domestic products at the beginning of the century in Medellin are cultural documents because trough them can be studied the revenue of the domestic life to the world of the market.