Perfil psicográfico y sociográfico de los estudiantes del primer año de la Universidad Pontificia Bolivariana

Abstract

The problem to be studied rises from the need of the Pastoral Vicerectory to deeply know the new students that enter the University. The role of the Social Sciences School is to show a psychographic and sociographic view of the students.

The methodology used in this study was the Likert Scale, which allows the measurement of the attitudes shown by different groups towards the diverse topics defining their personality, in particular their dressing style. The results have been presented in such a way that they depict the groups that emphasize the most significant attitudes of each of them.