Integrated Strategic Management

Abstract

When you are going to start a strategic management process, it is important to analyze some models or approaches that allow the organization, led by its director or manager, to orient itself towards which path to follow to motivate staff, make the corresponding planning, achieve that On a day-to-day basis, what is planned is developed and, finally, verify that the expected results are achieved to achieve the organizational objectives. There are very good models, proposed by excellent authors and organizations such as the Quality Corporation, which can facilitate this process and from whose valuable contributions the Comprehensive Strategic Management model has been nurtured. Arguably, this new paradigm is supported on the shoulders of corporate strategy giants